Better Returns Start With Better Execution—Inside The Firm

Capital doesn’t generate returns—decisions and execution do. As funds scale, complexity compounds: more partners, more deals, more capital at risk, and higher expectations from LPs.

Meritage works with venture and private equity firms to strengthen execution inside the firm and across portfolio companies—installing operating discipline that reduces execution risk, creates visibility into what’s really happening on the ground, and improves consistency in how value is built and realized.

How We Help
Investment Firms

Operational Discipline for Investment Firms

Clear Accountability Across The Firm

Portfolio-Wide Execution Consistency

Investor Experience, Not Theory

How We Help
Investment Firms

Operational Discipline for Investment Firms

We implement the Entrepreneurial Operating System (EOS®) inside investment firms—adapting it thoughtfully to fit partner-led organizations, unique fund functions, and the realities of investing—so execution improves without forcing a one-size-fits-all model.
A leadership cadence that surfaces real issues early, before they impact returns
Fewer decisions that stall because ownership isn't explicit
A firm that operates with the same rigor it expects from portfolio companies

Clear Accountability Across the Firm

We help firms define and operationalize how they source, evaluate, decide, and follow through—creating shared standards that preserve individual judgment while improving consistency and speed.
Less variance in outcomes caused by inconsistent diligence or follow-through
Decision velocity that improves without sacrificing underwriting discipline
Clear conviction on why you are (or aren't) doing a deal

Portfolio-Wide Execution Consistency

We help firms deploy a common operating system across portfolio companies, creating a consistent execution discipline while preserving founder autonomy. The result is earlier visibility into execution risk, clearer patterns across the portfolio, and more predictable value creation.
A common way to assess operating health across your portfolio
Reduced execution risk that drives better portfolio outcomes
Practical support that helps your CEOs execute with clarity and confidence

Investor Experience, Not Theory

We apply EOS® with an investor’s lens, informed by years of operating, investing, and managing capital in complex environments.
Guidance shaped by real capital decisions, not abstract models
EOS implementation adapted to how firms actually function
Credibility with partners, boards, and founders
"EOS has brought structure to our company and has given us the tools needed to hold one another accountable. Through the lens of EOS, Jack has helped us create a more succinct organizational chart and alignment."
Greg Litvak
Principal, Highlands Vista Group
"Jay tailored EOS to our PE/VC reality—cutting noise, sharpening value creation, and lifting firmwide adoption. One year in, we’re driving disciplined, collaborative results across the portfolio."
Ryan Heckman
Co-Founder and Managing Partner, Rallyday Partners
"We have gone all-in on EOS. It has demonstrably accelerated our company’s growth. Jack’s work as our Implementor has amplified a great experience with EOS; this potent combination has been one of our most valuable investments."
Noah Mehrkam
CEO, Arcland

Frequently Asked Questions

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Send us an email.
Where are you located?

 We are based in Denver but working nationally. We travel to clients, and are also happy to run your offsites and sessions at our locations in Denver, Vail, or Winter Park.

Who is behind Meritage?

Meritage is led by entrepreneurs, operators, investors, and founders who’ve built, bought, funded, and scaled real businesses. We’ve worked across technology and traditional industries, venture-backed and self-funded companies, and teams ranging from software engineers to frontline operators.

We came together around a shared insight: the companies that win aren’t always the ones with the best ideas or the most capital — they’re the ones that execute with discipline while others chase shy objects

Meritage exists to be the partner we wish we’d had: grounded, practical, and deeply experienced in execution, capital, and modernization.

What is a Business Operating System?

A Business Operating System is a framework for how a company runs day to day. It aligns leadership around a shared vision, establishes clear accountability, and creates a consistent cadence for setting priorities, solving problems, and tracking performance.

Every business has an operating system, but often they evolve almost accidentally, without much thought to how the whole system will work together, and often relying heavily on heroics and intuition. Systems like these break down when your business is under pressure.

A strong and deliberate business operating system helps organizations stay focused, make better decisions, and move forward with clarity—especially in periods of rapid growth or transformation.

What is EOS® (Entrepreneurial Operating System)?

EOS® is a complete business operating system designed to simplify and streamline even the most complex business challenges. It focuses on six key components of a healthy business: Vision, People, Data, Issues, Process, and Traction. 

Rather than theory, it emphasizes consistent habits and discipline, helping teams gain control of their business, create momentum, and execute more effectively as they scale.

Why did we choose EOS® as our preferred Business Operating System?

We'd each found EOS at critical moments in our own companies and watched it transform chaos into clarity. It worked just as well for a 1000-person B2B SaaS company as it did for a multi-location food and beverage company or a small family business. The principles of operational excellence are universal—only the application changes.

What kind of companies does Meritage work with?

We work with ambitious, growth-minded leaders who want to build something enduring. At the earlier stage, our clients have some real traction—often $2M+ in revenue or have raised $3M+ in outside capital—and are navigating the shift from entrepreneurial momentum to disciplined scale. 

Many of our companies have between $10M and $50M in revenue, though we also regularly partner with much larger organizations facing meaningful transformation, including public companies. 

What matters most isn’t size or industry, but mindset: leaders who are open to change, committed to growth, and more concerned about standing still than doing the hard work required to move forward.

What is Meritage’s history?

Our founders pioneered venture capital in the Rocky Mountain region, with over 40 years of investment experience. As a firm, we have always been dedicated to helping entrepreneurs build remarkable organizations. 

Over time, we saw that venture capital began to evolve away from helping entrepreneurs build organizations to become just another asset class, so we shifted our approach to focus on what we think matters most—operational excellence, capital expertise, and practical modernization practices.

How are you different from other EOS® implementers?

We are the only firm of EOS® implementers that specialize in serving companies that have raised outside capital. We understand the unique pressures of venture-backed or private equity growth,  which uniquely positions us to serve both companies that have raised outside capital as well as venture and PE firms themselves. 

We also have unique expertise in AI. Our team has led modernization of companies across industries—from AI-native startups to long-standing, operationally complex businesses. We understand the realities of legacy systems, frontline teams, regulatory constraints, and investor expectations. We apply EOS® with a unique view towards improving outcomes via smart technology modernization.

All businesses face challenges. Execution decides who wins.

We partner with select leaders to establish world-class execution—bringing operational discipline, capital fluency, and thoughtful modernization to build remarkable businesses.
"Jay has been with us from the beginning of our EOS journey. His knowledgable and professional approach helped overcome the natural reticence that accompanies any major operational change."
Carl Koelbel
CEO, Koelbel
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