Operational Transformation

We work with you to implement the Entrepreneurial Operating System (EOS®), a set of tools that aligns your company around a shared vision, builds momentum through accountability and disciplined execution, and fosters a healthier, more functional and collaborative leadership team.

How We Help With
Operational Transformation

Clear Vision and Priorities

We help leadership teams get aligned around a shared direction, define what truly matters, and translate strategy into a small set of focused priorities everyone understands.
A documented vision that aligns leadership, the board, and employees
Fewer competing initiatives and clearer tradeoffs at every level
A plan that turns long-term ambition into near-term focus
Strategic clarity that holds up under pressure, including rapid AI change

Real Accountability

We help you establish clear roles, ownership, and expectations so the right people are in the right seats—and decisions stop bouncing around the organization.
Clearly defined roles an decision rights across the organization
Faster execution as ownership replaces decision-by-committee
Reduced friction an internal politics as expectations are made explicit
Confidence that the right people are accountable for the right outcomes

A Predictable Execution Rhythm

We implement a consistent operating cadence—meetings, metrics, and priorities—that keeps teams focused, surfaces issues early, and drives steady progress.
A consistent operating cadence that keeps teams aligned and moving forward
Early visibility into issues before they become costly problems
Measurable progress through simple, shared metrics
Tech and AI modernization that supports execution instead of slowing it down

Stronger Leadership Teams

We help leadership teams communicate more openly, solve the right problems together, and build the trust required to make hard decisions and move faster.
Open, productive leadership conversations—especially around hard topics
Faster, higher-quality decisions rooted in trust and clarity
Leadership teams that resolve real problems instead of revisiting the same ones
A healthier, more resilient culture

We're Operators, Not Consultants

60+ years
as operators ourselves

We've run the kind of business we help you run.

Our team is made up of certified EOS® Implementers who are also former founders, operators, and investors. We don’t approach EOS® as a theoretical framework—we install it the way experienced operators do, with an eye toward what actually works under real pressure.
500+
Meritage companies

We understand execution when the stakes are high.

We’ve implemented EOS® inside venture-backed startups, acquisition-led businesses, and multi-location operators where boards, investors, and employees all demand clarity and results. That experience shapes how we help leadership teams move faster without losing control.
80%+
have raised capital

Frequently Asked Questions

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Send us an email.
Where are you located?

 We are based in Denver but working nationally. We travel to clients, and are also happy to run your offsites and sessions at our locations in Denver, Vail, or Winter Park.

Who is behind Meritage?

Meritage is led by entrepreneurs, operators, investors, and founders who’ve built, bought, funded, and scaled real businesses. We’ve worked across technology and traditional industries, venture-backed and self-funded companies, and teams ranging from software engineers to frontline operators.

We came together around a shared insight: the companies that win aren’t always the ones with the best ideas or the most capital — they’re the ones that execute with discipline while others chase shy objects

Meritage exists to be the partner we wish we’d had: grounded, practical, and deeply experienced in execution, capital, and modernization.

What is a Business Operating System?

A Business Operating System is a framework for how a company runs day to day. It aligns leadership around a shared vision, establishes clear accountability, and creates a consistent cadence for setting priorities, solving problems, and tracking performance.

Every business has an operating system, but often they evolve almost accidentally, without much thought to how the whole system will work together, and often relying heavily on heroics and intuition. Systems like these break down when your business is under pressure.

A strong and deliberate business operating system helps organizations stay focused, make better decisions, and move forward with clarity—especially in periods of rapid growth or transformation.

What is EOS® (Entrepreneurial Operating System)?

EOS® is a complete business operating system designed to simplify and streamline even the most complex business challenges. It focuses on six key components of a healthy business: Vision, People, Data, Issues, Process, and Traction. 

Rather than theory, it emphasizes consistent habits and discipline, helping teams gain control of their business, create momentum, and execute more effectively as they scale.

Why did we choose EOS® as our preferred Business Operating System?

We'd each found EOS at critical moments in our own companies and watched it transform chaos into clarity. It worked just as well for a 1000-person B2B SaaS company as it did for a multi-location food and beverage company or a small family business. The principles of operational excellence are universal—only the application changes.

What kind of companies does Meritage work with?

We work with ambitious, growth-minded leaders who want to build something enduring. At the earlier stage, our clients have some real traction—often $2M+ in revenue or have raised $3M+ in outside capital—and are navigating the shift from entrepreneurial momentum to disciplined scale. 

Many of our companies have between $10M and $50M in revenue, though we also regularly partner with much larger organizations facing meaningful transformation, including public companies. 

What matters most isn’t size or industry, but mindset: leaders who are open to change, committed to growth, and more concerned about standing still than doing the hard work required to move forward.

What is Meritage’s history?

Our founders pioneered venture capital in the Rocky Mountain region, with over 40 years of investment experience. As a firm, we have always been dedicated to helping entrepreneurs build remarkable organizations. 

Over time, we saw that venture capital began to evolve away from helping entrepreneurs build organizations to become just another asset class, so we shifted our approach to focus on what we think matters most—operational excellence, capital expertise, and practical modernization practices.

How are you different from other EOS® implementers?

We are the only firm of EOS® implementers that specialize in serving companies that have raised outside capital. We understand the unique pressures of venture-backed or private equity growth,  which uniquely positions us to serve both companies that have raised outside capital as well as venture and PE firms themselves. 

We also have unique expertise in AI. Our team has led modernization of companies across industries—from AI-native startups to long-standing, operationally complex businesses. We understand the realities of legacy systems, frontline teams, regulatory constraints, and investor expectations. We apply EOS® with a unique view towards improving outcomes via smart technology modernization.

All businesses face challenges. Execution decides who wins.

We partner with select leaders to establish world-class execution—bringing operational discipline, capital fluency, and thoughtful modernization to build remarkable businesses.
"Jay has been with us from the beginning of our EOS journey. His knowledgable and professional approach helped overcome the natural reticence that accompanies any major operational change."
Carl Koelbel
CEO, Koelbel
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